about
the brand

Hi, I’m Zeki.

I usually work on digital media, design and communication. I love blending tradition with innovation in my hometown, Ayvalık. Shaped by the soul of the Aegean and my deep Cretan heritage, I bring the wisdom of olive trees and symbols into my creations.

étouf draws inspiration from the French word ‘étouffé’: suppressed, compressed, suffocated… Just like soil when it meets fire, reminding us that growth begins under pressure. Created for those seeking to transform their living spaces, each
handcrafted piece takes form to inspire.

Thanks for taking the time to check out
what I’m working on! :)

If you have a custom project
you would like to discuss with me,
please send a project brief
to hello@etouf.com and
I will get back to you
as soon as possible.
Thank you :)




